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Dave Powell has a unique blend of creative and technical skills that have combined to represent a distinct design philosophy that is rarely seen in the IT industry. He seeks to meld technical precision with intuitive and appealing aesthetics.
He has
7 years of experience working in various creative departments, from in-house design groups to advertising agencies to web production and marketing companies. He is equally comfortable setting traps for print or debugging code for the web, and has directed and managed many creative projects on both fronts. He also understands that a strong market position depends upon sales and marketing support as well as cutting edge design and development.
He has experience in brand identity and packaging design for several national brands and internet companies. Some of these include: Fruit of the Loom, Vassarette, JCPenney, Sears, Target, Wal-mart, Kmart, the University of North Carolina , VirtualMedicalGroup.com, and Medfusion.net. He has also provided creative direction on photo shoots in North Carolina and New York.
His technical experience includes extensive experience in information architecture, website creation and design, interface design, application design, system maintenance and administration, and a working knowledge of database interactions and structure.
Dave has also managed many projects from seed to fruition. Some of these included website redesigns, print and internet advertising campaigns, interactive media projects, print purchasing and cost management.
This unique combination of skills equates to a firm grasp of the design needs for the entire lifecycle of projects across multiple media. If you feel that your brand is known for its style and innovation in product and brand identity, and you would like to improve or expand upon that foundation with strong design and project management expertise, perhaps Dave would make a strong addition to your team.
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